Sales offices are structures shaped by the concepts of ”sales“ and ”presentation". These areas, where preliminary presentations of the projects that will be sold to customers in the future are made, have begun to gain more importance for new projects. In large-scale construction, where construction periods can last 1-2 years, a pre-demonstration area is required for customers. For this reason, construction companies make advanced design preferences compared to normal office buildings in terms of aesthetics when designing sales offices along with their projects. Considering that the first interactions of the customers with the project to be presented are in these offices, this decision gives successful results.
Sales offices also do not lose their functions when the project they offer is fully implemented. These offices, which are close to the project area, can be used as a “social and/or commercial facility” in the future, as they have aesthetically pleasing designs. With this logic, a new area is obtained with minimal cost. In addition, the presence of different functional areas in sales offices provides advantages for future adaptations.
In addition to promotion in sales offices, it also includes functions such as product presentation and sales. In interior architectural designs, a luxurious style should be chosen that shows customers what the project promises. Comfortable areas should be created where customers can relax and observe the project during the period they will spend here. Customers who come to the sales office come individually or as a group and spend about 1 hour here.
ATTENTION SHOULD BE PAID TO THE CUSTOMER BASE
The main person to be reached in sales offices is the “customer”. For this reason, the designs should be arranged according to the customer mass.
How?
First of all, the location of the sales office and the implemented project, the mass of people in the immediate vicinity-their qualities, the qualities of customers to whom the project appeals and who may come from other regions, etc. should be analyzed in detail. Then, when the audience that the project appeals to is completely determined, interior architectural design decisions should be taken that this audience may prefer and attract their attention.
Attention should be paid to age differences in the audience. For example, let's imagine that a family with children comes to the sales office. Since purchasing decisions are the responsibility of adults, interior solutions should be considered in this process, where they can keep children busy and have fun at this time. During the purchase process, by keeping children in a safe area, areas will be created for adults where they can discuss serious issues without losing their focus. After the designs to be made are finalized, the design team makes the necessary business organizations with the in-house craftsmen. During the implementation phase, work follow-ups are carried out to ensure that the productions follow each other smoothly and your dream villa design becomes a reality.
DESIGN DETAILS
In sales offices, interior design and exterior design should be balanced with each other. Suggestions that will create feelings of curiosity, admiration, and excitement for the customer should be presented by the selected concept.
For the interior functions to be performed quickly and smoothly in sales offices, decisions with a “psychological” effect should be taken with the help of “technology” in the design. Since the main purpose is to “sell”, design choices should be made that will positively affect the customer's decision.
Where is it?
First of all, the material scale should be selected to create a hospitable and warm atmosphere in the materials to be used in the designs. At the same time, these materials should also create the feeling of “durable, luxury” with their textures.
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When deciding on the color scale, the psychological effects of colors on a person should be taken into account. The light-dark color harmony should be made in a way that does not tire the eyes of the people using the space. It should be ensured that the design works in the general style.
With the harmony of color and texture, interactive areas specific to functions can be created in the space. Technological solutions may be preferred to support these areas. The screens on which the project is presented, sound systems, elements that illuminate focal points in the space, etc. as.
ORGANIZATION OF INTERIOR SPACE
In sales offices, the interior space starts primarily from the reception. This area is the place where people who come to the office get the first idea about the project. While a hospitable and warm welcome is created for the customer in the reception area, a barrier should be created for the employee at the same time, where they can comfortably explain the project. To secure the personal space of the two parties, transparent, translucent, or separators that will not interrupt the visual connection can be used.
After the reception area, the customers move to the presentation area. This area is the area where the small-scale mock-ups of the project are to be built, and the selected insulation and design details are presented. The presented objects, the lighting elements that focus them, and a large circulation area are surrounded them. In this area, there are also seating relaxation areas, minibars, playgrounds for children, etc., where customers can relax and enjoy the presentation. other interactive areas can be found.
In many examples of sales offices, there are open offices connected to the presentation area. In these offices, “sales” takes place as the main function. Customers can both review the donuts in the presentation and get more detailed information about the project from the employees. If these customers are a family with children, they will be created in a safe area, as they will be within visual distance of children who are having a pleasant time in the playgrounds.
In the continuation of the structure, office structures show even more diversity. Unlike open offices, closed office areas where more detailed work is done are one of the suggestions offered to customers. In these areas, the main goal is “sales” again.
For the organization of employees and the uninterrupted progress of the business network between them, these closed office spaces are connected to the presentation area by a circulation corridor and Decoupled in a way. The purpose of space separation here is to create more private areas for employees. Since the density of the presentation area does not affect this part, detailed works can be performed in a healthier environment. In this area, there are also meeting rooms for employees, recreation areas, kitchens, wet areas, etc. it is being solved.
At Ankara Riva Interior Architecture, our success in the projects we do is ensured by the customer's satisfaction. Trust and quality are always at the forefront of the decoration projects that we carry out with our professional team. The most accurate, trendiest models for our customers We find the most impressive lines by following the innovations in the field of decoration. If you want to learn more about the interior architecture of sales offices or to get professional help for your future sales office projects, you can contact us.